Turn website visitors into booked appointments.
Leads fill out a form or chat with your bot, pick a time, and get their own booking page to view, reschedule, or prepare. You get an instant alert. No CRM required — get setup in less than an hour.
- We install it on your site for you (paid plans)
- Works with WordPress, Wix, Squarespace, and more
- Automatic email reminders and instant alerts
Acme Advisory · Discovery Call
30-Min CallBook a 1-on-1 Consultation
Simple 4-step intake: Name, Phone, Email & Time.
How it works
Three simple steps.
Visitor fills out a form or chats
They answer a few quick questions on your website, their way.
They book a time
They pick an opening and get their own booking page to view or reschedule.
You get alerted instantly
The lead and booking are saved, and you're notified by email, Slack, or Discord.
No CRM required — get setup in less than an hour
Skip the expensive CRM.
Most service businesses just need leads to book and show up. You don't need a $300/month CRM or weeks of onboarding for that.
Typical CRM
- $97–$300+/month
- Weeks of setup and training
- Pipelines, tags, and automations to manage
- Features you'll never use
GoForms
- From $9.99/month
- Get setup in less than an hour
- Leads, bookings, reminders, and alerts included
- Only what a service business needs
⚡ Zero CRM overhead: No complex contact tags, no Zapier setups, no pipeline babysitting. Just clean booking flow.
Included on paid plans
We set it all up for you.
Not technical? No problem. Get setup in less than an hour — our team handles the embed and calendar connection at no extra cost.
Tell us about your business
Services, hours, and the questions you want to ask.
We build and install everything
Your form, chatbot, and booking page on your website, plus your calendar connection.
You start getting bookings
We test it end to end and hand it over in under an hour. Changes are on us.
If you outgrow our system and do need CRM integration, we can transition you to that in our Enterprise plan.
On the Enterprise plan, you have an option to enable full CRM features: integrate Twilio for 2-way automated SMS & voice calls, deploy custom automations, and manage multi-location dispatch across multiple zip codes. When a customer books in a specific zip code, the booking is automatically sent directly to the contractor assigned to that area.
Features
Booking is more than picking a time.
Every appointment gets its own page where the customer can view, prepare, and make changes.
Form or chatbot
Capture job details up front.
Tap-to-choose cards, add-ons with pricing, and follow-up questions that appear only when they matter. No typing required. The chatbot asks the same questions.
Customize your cleaning
What kind of pets?
Custom booking page
Every appointment gets its own page.
Date, time, address or video link, important instructions, and a prep checklist. You choose what shows up.
Sparkle Home Cleaning
Deep Clean · 3 bed / 2 bath
Tue, Oct 14 · 10:00 AM
218 Maple Ave, Austin
About 3 hours
What to prepare
Clear countertops
Leave a door code
Self-service
Customers manage their own appointment.
They can reschedule, update their info, or cancel (if you allow it) without calling you. Everything updates automatically.
Reschedule
Tue 10:00 AM→ Wed 1:00 PM
Google Calendar updated
Business notified
Reminders moved to the new time
Automatic reminders
Fewer no-shows, zero effort.
Reminder emails go out on your schedule, like a day before and an hour before, plus an optional review request afterward.
9:41
Monday, October 13
Sparkle Home Cleaning now
Reminder: your deep clean is tomorrow at 10:00 AM.
View or reschedule →
Sparkle Home Cleaning now
Starting in 1 hour. Your cleaner will text when on the way.
Appointment details →
Sparkle Home Cleaning now
Thanks, Jenna! How did we do?
★★★★★ Leave a review
One permanent link
Every email points to the same page.
Confirmations and reminders all link back to the same booking page, so customers always know where to go.
Confirmation
You're booked for Tuesday at 10:00 AM.
View Appointment → /booking/8f3a2c
Reminder · day before
See you tomorrow at 10:00 AM.
View or Reschedule → /booking/8f3a2c
Reminder · 1 hour before
Your cleaner is on the way soon.
Appointment Details → /booking/8f3a2c
Instant alerts
Know the moment someone books.
Get notified by email, Slack, or Discord for new bookings, reschedules, and cancellations.
Slack · just now
New booking: Jenna R. · Deep clean · Tue 10 AM
Email · just now
Jenna rescheduled to Wed 1:00 PM
Discord · just now
New lead: Move-out clean, 2 bed
Add to your site
Copy, paste, done.
Use an iframe, a React component, or a WordPress block. Or share your hosted link.
Not technical? We'll install it for you.
Paid plans include free setup. Send us your site and we'll handle it.
<iframe src="https://app.goforms.io/f/your-business"
width="100%" height="700" style="border:0"></iframe>Simple pricing. No CRM bill.
Every paid plan includes full done-for-you setup. We build it and install it on your website in less than an hour.
If you outgrow our system and do need CRM integration, we can transition you to that in our Enterprise plan.
Free
Try it out for solo operators.
$0 /month
- Business owner calendar connection (1 calendar only)
- 1 form + chatbot
- Booking pages with auto-confirmation
- Email reminders & alerts
- 100 submissions / mo
- Self-install (copy & paste)
Pro
For growing service businesses.
$9.99 /month
- 1 business owner + 1 contractor calendar connection
- Assign jobs to 1 contractor
- Unlimited forms + chatbots
- Booking pages with your custom branding
- Reschedule, update & cancel
- Slack & Discord push alerts
Business
For teams with multiple field contractors.
$19.99 /month
- Everything in Pro
- Assign jobs to contractors with calendar sync
- Connect contractor calendars (up to 5 connections)
- 3 team seats & member roles
- Priority dispatch & integration support
Enterprise
Full CRM OptionFor full CRM power & multi-territory scale.
Let’s talk
- 5 team seats & member roles
- Option to enable Full CRM Features
- Twilio 2-way SMS & voice call integration
- Custom multi-step automations & webhook triggers
- Multi-location management for multiple zip codes
- Bookings automatically sent to the contractor in that specific area
- Unlimited contractor calendar connections
- White-glove CRM transition & workflow setup
If you outgrow our system and do need CRM integration, we can transition you to that in our Enterprise plan.
On the Enterprise plan, you have an option to enable full CRM features:
📞 Twilio Integration
Automated 2-way SMS notifications, customer reminders, and tech phone dispatch.
⚡ Custom Automations
Multi-step triggers, webhook event streams, and customized follow-up pipelines.
📍 Multi-Location Zip Codes
Territory management where bookings are automatically sent directly to the contractor in that specific area.
No migration downtime • 100% data preserved
If you are in another industry, don't worry — we can do a custom build for you on our paid plans.
Questions
When someone books, they get their own page with the appointment time, location or video link, your instructions, and buttons to reschedule or update their info. Every email you send links back to that same page.